Assoc. Prof. Agnes Xue Lishan
Singapore Institute of Technology，Design and Specialised Businesses
Research Area: Healthcare Innovation
Abstract: The entire landscape of industrial design education has always been about bringing together different disciplines to explore design development, and innovate from a wide variety of disciplinary perspectives. Design Factory@SIT is one such technology innovation centre set up at the Singapore Institute of Technology to adopt much of the fundamentals of industrial design but it is more than offering a degree programme but be the platform for learning, teaching, project innovation and industry collaboration related to products, processes and service design development. Adopting a user-centred model, Design Factory at SIT seeks to help students, faculty, and companies use design-led innovation tools to pilot ideas and build roadmaps towards our changing marketplace. Design Factory@SIT supports applied research, authentic interdisciplinary collaborative learning opportunities for students, and work-place learning continuum. This year Design Factory@SIT kept exploring design, development, and innovation-related issues with local and industry partners with an additional challenge of the pandemic. While the Covid-19 pandemic limited our physical encounters with colleagues, students, and companies, it also enabled us to focus on internal capability building for staff and offer co-creation workshops with identified themes from the university’s new campus. This presents an unprecedented opportunity to create a truly unique and memorable university experience for students and visitors alike. Various environmental design and/or programmatic features of the campus would showcase and testify to the university’s pioneering efforts in innovative university education, such as applied learning pedagogies, industry research projects, nature and heritage and community engagement. A story of this journey and development strategies to achieve such outcomes and ultimately the campus vision will be shared.
Speech Title: Harnessing Design Approaches to Create New Value
Prof. Zhuo Jin
Luoyang Institute of Technology, China
Research Area: Industrial integration design strategy, Visual design theory and education
Abstract: Driving on highways, highway signs are of particular importance to convey traffic information to drivers and remind them to observe traffic regulations. However, since the visual effects are affected by human engineering and natural conditions, problems in text design of highway sigs affecting driving are expected to be analyzed and solved based on ergonomics, including illuminance, sight distance and size of the visual objects, brightness contrast of the object and the background as well as color contrast, clarity and identifiability of the visual object, and recognition speed of the visual object.
Speech Title: Study on the Text Design of Highway Signs Based on Ergonomics
Assoc. Prof. Romana Yasmin Khan
Zhang Daqian Fine Art department , Neijian Normal University
Research Area: Environmental Art /Public art
Abstract: Handicraft affected by many factors and Consumers' purchase of handicrafts is affected by many aspects. Due to the impact of globalization on the interior industry, craftsmen especially in developing countries are facing problems. Through previous literature examine that many cultural, sports, expo events has-been organized and discussed in studies such as heritage protection projects within the scope of rural revitalization, poverty alleviation; improving the migration of rural populations to urban centers; land reform policies, reviving traditional villages through rural tourism, reshaping the identity of the village etc. but these events doesn’t focus on small handicraft centers in rural area where many craft community living in rural areas and artisans running their own small handicraft cottage industries with no direct interaction between tourists and artisans. Study contributes that in all previous studies; it was found that there is no specific attempt to provide opportunities Consumers direct Engagement activities in handicraft centers carried out in rural areas through the public Art activities. There is no direct interaction between consumers and craftsmen in rural areas through public handicraft activities. This research is limited to decorative interior handicrafts, and the impact of globalization on the market, taking Pakistan's handicraft industry as an example. In this field study, we explored and investigated the factors of the decline in the field of interior decoration handicrafts. However, due to economic, social and psychological problems related to Rural artisans have not concentrated too much caused by poor morals. Study also sought to gather information about consumers ’decisions to purchase decoration items for interior decor that what factors made them choose the product. Many studies conducted in this area have shown that the factors that have a positive or negative impact on the purchasing behavior of handicrafts vary. This research help us gain a deeper understanding of customer preferences based on multiple factors in globalization era, and help artisans and marketers to design effective hand made products based on customer value.
Speech Title: Role of Public Art Activities in Rural Handicrafts Industries: Space for Participation and Root New Relationships
Prof. LAI Shouliang
School of Packaging Design and Art, Hunan University of Technology
Research Area: Digital Art Design, AR/VR Design
Abstract: In the field of international digital art and design, we rarely find the works of mainland designers. As a digital art designer, we should design distinctive works on the basis of preserving Chinese traditional culture. My speech will be carried out step by step in the form of research data and cases to explain how to maintain cultural confidence and how to do well in detail design and design communication in digital art design. These cases are personal practice, as well as competition award-winning works. Each of us designers has the responsibility to maintain cultural confidence and spread national culture.
Speech Title: Digital Art Design and Cultural Confidence
2021 International Conference on Environment Art and Industrial Design http://eaid.iceeed.org/