Keynote Speaker

Assoc. Prof. Agnes Xue Lishan

Singapore Institute of Technology，Design and Specialised Businesses

Research Area: Healthcare Innovation

Abstract: The entire landscape of industrial design education has always been about bringing together  different disciplines to explore design development, and innovate from a wide variety of  disciplinary perspectives. Design Factory@SIT is one such technology innovation centre set up at  the Singapore Institute of Technology to adopt much of the fundamentals of industrial design but it  is more than offering a degree programme but be the platform for learning, teaching, project  innovation and industry collaboration related to products, processes and service design  development. Adopting a user-centred model, Design Factory at SIT seeks to help students, faculty,  and companies use design-led innovation tools to pilot ideas and build roadmaps towards our  changing marketplace. Design Factory@SIT supports applied research, authentic interdisciplinary  collaborative learning opportunities for students, and work-place learning continuum. This year  Design Factory@SIT kept exploring design, development, and innovation-related issues with local  and industry partners with an additional challenge of the pandemic. While the Covid-19 pandemic  limited our physical encounters with colleagues, students, and companies, it also enabled us to  focus on internal capability building for staff and offer co-creation workshops with identified  themes from the university’s new campus. This presents an unprecedented opportunity to create a  truly unique and memorable university experience for students and visitors alike. Various  environmental design and/or programmatic features of the campus would showcase and testify to  the university’s pioneering efforts in innovative university education, such as applied learning  pedagogies, industry research projects, nature and heritage and community engagement. A story of this journey and development strategies to achieve such outcomes and ultimately the campus vision  will be shared.

Speech Title: Harnessing Design Approaches to Create New Value

Prof. Zhuo Jin

Luoyang Institute of Technology, China

Research Area: Industrial integration design strategy, Visual design theory and education

Abstract: Driving on highways, highway signs are of particular importance to convey traffic information to drivers and remind them to observe traffic regulations. However, since the visual effects are affected by human engineering and natural conditions, problems in text design of highway sigs affecting driving are expected to be analyzed and solved based on ergonomics, including illuminance, sight distance and size of the visual objects, brightness contrast of the object and the background as well as color contrast, clarity and identifiability of the visual object, and recognition speed of the visual object.

Speech Title: Study on the Text Design of Highway Signs Based on Ergonomics

Assoc. Prof. Romana Yasmin Khan

Zhang Daqian Fine Art department , Neijian Normal University

Research Area: Environmental Art /Public art

Abstract: Handicraft affected by many factors and Consumers' purchase of handicrafts is affected by many  aspects. Due to the impact of globalization on the interior industry, craftsmen especially in  developing countries are facing problems. Through previous literature examine that many cultural,  sports, expo events has-been organized and discussed in studies such as heritage protection  projects within the scope of rural revitalization, poverty alleviation; improving the migration of  rural populations to urban centers; land reform policies, reviving traditional villages through rural  tourism, reshaping the identity of the village etc. but these events doesn’t focus on small  handicraft centers in rural area where many craft community living in rural areas and artisans running their own small handicraft cottage industries with no direct interaction between tourists  and artisans. Study contributes that in all previous studies; it was found that there is no specific  attempt to provide opportunities Consumers direct Engagement activities in handicraft centers  carried out in rural areas through the public Art activities. There is no direct interaction between  consumers and craftsmen in rural areas through public handicraft activities. This research is limited to decorative interior handicrafts, and the impact of globalization on the  market, taking Pakistan's handicraft industry as an example. In this field study, we explored and  investigated the factors of the decline in the field of interior decoration handicrafts. However, due  to economic, social and psychological problems related to Rural artisans have not concentrated too  much caused by poor morals. Study also sought to gather information about consumers ’decisions to purchase decoration items  for interior decor that what factors made them choose the product. Many studies conducted in this  area have shown that the factors that have a positive or negative impact on the purchasing  behavior of handicrafts vary. This research help us gain a deeper understanding of customer preferences based on multiple factors in globalization era, and help artisans and marketers to  design effective hand made products based on customer value.

Speech Title: Role of Public Art Activities in Rural  Handicrafts Industries: Space for Participation  and Root New Relationships

Prof. LAI Shouliang

School of Packaging Design and Art, Hunan University of Technology

Research Area: Digital Art Design, AR/VR Design

Abstract: In the field of international digital art and design, we rarely find the works of mainland designers. As a digital art designer, we should design distinctive works on the basis of preserving Chinese traditional culture. My speech will be carried out step by step in the form of research data and cases to explain how to maintain cultural confidence and how to do well in detail design and design communication in digital art design. These cases are personal practice, as well as competition award-winning works. Each of us designers has the responsibility to maintain cultural confidence and spread national culture.

Speech Title: Digital Art Design and Cultural Confidence